StrategyDesigner
I traveled around the midwest and took photos of farmland. I created the post cards then called each of the farmers who received them. I would track my results and adjust my messaging and design by the season.
We gathered ideas and pulled together a tradeshow booth on a limited budget. Our first year we had 143 registered visitors at Commodity Classic. We adjusted our strategy and made some different offerings. The second year we changed our booth design and placement. We ended up bringing in over 500 registered visitors.
Recommendation:
"A vast majority of our work together has required designing and executing on numerous print and digital marketing materials. Mike has demonstrated strict adherence to the company brand guide in his design concepts and strategy, implementing his own perspective without going outside the parameters the brand guide has laid out for us. In addition, Mike has also shown his aptitude for tying in visual elements with our messaging and storytelling structure on multiple different consumer-facing brand assets. The success he’s had with this requires a keen understanding of our ideal customer profile, buying habits of our consumer base and messaging that resonates with our target market, all of which are evident in his concepts. " - Alex Olsen, former Marketing at Conservis
"A vast majority of our work together has required designing and executing on numerous print and digital marketing materials. Mike has demonstrated strict adherence to the company brand guide in his design concepts and strategy, implementing his own perspective without going outside the parameters the brand guide has laid out for us. In addition, Mike has also shown his aptitude for tying in visual elements with our messaging and storytelling structure on multiple different consumer-facing brand assets. The success he’s had with this requires a keen understanding of our ideal customer profile, buying habits of our consumer base and messaging that resonates with our target market, all of which are evident in his concepts. " - Alex Olsen, former Marketing at Conservis
